Non-Alcoholic Messaging
How many ways can we say mocktail?
Trying on an alcohol-free holiday? I’ve written about NA brands before and the more of them that I try, the more fascinated I am with the many things people will call a mocktail.
As far as actually drinking these, my recommendations are marked with a 🍸
Standouts:
These brands have tried to tweak the descriptor to stand out from the rest. I’d be curious to see these vs. their growth/profits. Are some descriptors better understood than others? Or is making it sound like something new better than just “not booze?”
New product (my favorites):
BonBuz - Alcohol-Free Alchemy Spirit ⭐️🍸
Kin - Functional Beverage
Casamara Club - Leisure Soda ⭐️
Three Spirit - Non-Alcoholic Elixirs
Hiyo - Social Tonic ⭐️🍸
Rasāsvāda - Spirit Restorative
Booze-free familiar:
Curious Elixirs - Booze-Free Cocktail ⭐️
Pentire - Botanical Non-Alcoholic Spirit
Aplós - Functional Non-Alcoholic Spirit 🍸
Proxies - will sometimes just say “Not Wine” which I appreciate
Wild Folk - Zero-Proof Cocktails
Rest of the list:
Figlia - Non-Alcoholic Aperitivo 🍸
Ghia🍸 + Wilfred’s + Everleaf + Roots Divino - Non-alcoholic Apertif
DeSoi - Sparkling Non-alcoholic apertif 🍸
Recess - Magnesium and adaptogen infused sparkling water
St. Agrestis🍸 + Free AF + For Bitter or For Worse - Non-Alcoholic Cocktail
Little Saints - Non-Alcoholic Sparkling Cocktail
Seedlip + Ritual Zero Proof + Lyre’s - Non-Alcoholic Spirit
Caleño - Tropical Non-Alcoholic Spirit
Sovi Wine🍸 + Proxies - Non-Alcoholic Wine
Betty Buzz - Premium Sparkling Soda
Surprising… None of them use the word mocktail in their main messaging. I wonder why we moved away from that, especially since a lot of people still use that word when they’re sharing recipes? 
***Dispatched right before I go pick up a Turkey***