Hotels_V1
"Enjoyment and an open mind towards all things and everything that has no connection to everyday life."
Hotel branding projects projects were always the most fun. I still love storing away gems like just in case.
“Welcome! We’re so happy you’ve crossed our path. At 1 Hotels, we let nature lead the way—which means spaces designed to bring the outdoors in—and a stay full of natural joy, good surprises, new experiences, revived routines, and total serenity.” - 1 Hotels

I’m obsessed with this collab between Ritz Carlton and Late Checkout
Crystal clear positioning
The Trixie Motel:
🩷 A Pink Paradise inspired by @trixiemattel
🌴 Luxury Boutique Motel in Palm Springs CA
From The Beverly Hills Hotel: Favored by Hollywood stars for 110 years; The ultimate beacon of shining glamour
From The George Hotel: Quintessentially Lowcountry
Dorchesters all follow a similar pattern for story telling.
Say "yes" to NO BAR: welcome to your mythical East Village haunt where every night is an experiment gone right. Drop in downstairs for comfort food, daily happy hours, DJs, and games. No reservation, no problem. - No Bar at The Standard Hotel
“The story of each House starts with the protagonist, a character who brings history and local roots into spaces designed for modern travelers. Where morning meetings, restful sleeps and mindful meals are only the start of our story. The rest is a blank page for you to write.” - Lifehouse Hotels
Finally, I first heard about Hans Brinker Hostel from
. They are infamously known for smart ads about how cheap they are. However, it seems like the latest has gotten a little too deep:***Dispatched from my bathroom***
One last thing—If you read all of this and you work in hospitality branding, promise me you’ll find better ways to say “guests/visitors and locals alike.”
























