Fuel. Expression. Metaphor. A reason to gather. Food can be so many things.
On the day I die, I want to have had dessert. So this informs how I live now. - Anne Lamott
We made FFUPs with the simple belief that puffs could be more interesting. We checked the legal records and discovered there is no legislation saying puffs must only be cheese, and even if it did, we wouldn't care!
We believe your favorite flavors can blow your mind even harder when atop airy, crunchy, baked corn puffs. - FFUPS homepage
Remember when David Chang tried to sue over the I guess trademarked name “Chili Crunch”

Every year, different weather conditions really impact each harvest. This is the first batch of Strawberries this year, filled with the heavy rains of this past Winter. Due to their preciousness, we can only make about 40 jars per week. Though they sell out every time and we wish we could make more, their seasonality and time-honored process is exactly what makes them worth their weight in gold. Truly nature’s candy. - Flamingo Estate’s Spicy Strawberry Fruit Snack
“Gen Z allocate more of their wallet (40%) to the food and beverage category than to other categories like apparel, electronics or beauty,” according to Morning Consult.” - via Hype Bae

“More cone than ice cream.”