Copywriting Ins, Outs, and Liminal Observations for 2024
My educated hunches for the coming year, or at least what I'll be focusing on.
OUT: Madlib headlines
IN: Hiding Parts of the copy
OUT: Brand manifestos
IN: Community devotionals
OUT: Therapy speak
In: Horticultural speak
*~* Everything is tomatoes and we’re “leaving cities behind”*~*
OUT: Insights
In: Secrets
OUT: Taglines
IN: Recurring characters
////****Everything you need is in your brand/community’s lore → just as Grimace, CosMcs, or the Nugget buddies.
OUT: BOLD
IN: Courageous
Je suis désolé, Oatly.
OUT: Quirky
IN: Ridiculous
- - - - - Can our imaginations set us free?
OUT: Foundational myths
IN: Asking why
OUT: Captions
IN: Quotes and lyrics
*!*!*!*!* Athlete copywriters and podcasters
*!*!*!*!* Musicians starting creative companies
*!*!*!*!* The NFL speaking in Taylor Swift lyrics
OUT: Opposites
IN: Near enemies
OUT: “Gen-z slang”
IN: Ironic corpcore lingo
OUT: Grabbing attention
IN: Cultivating focus
OUT: Threads
IN: Almanacs and archives
OUT: Shareable
IN: Editorial
OUT: Instructions
IN: Reminders
OUT: Manifesting
IN: Practicing
OUT: The goal
IN: The stakes
While life and death situations are less common today, The Moth teaches all stories must involve stakes and some sort of transformation—physical, situational, emotional, behavioral, or attitudinal. Stories without any risk really aren’t stories at all. (Read more here)
OUT: Tomorrow
IN: Now
OUT: Acronyms
IN: Hieroglyphics
OUT: Impactful
IN: Necessary
OUT: Receipts
IN: Notes apps without context
OUT: RTBs / USPs
IN: Flavor and scent profiles
OUT: Commodified community
IN: Symbiosis
OUT: Happy, Sad, Angry
IN: Words that don’t have english translations
Please make a new one for 2025!